Google has said it will begin offering its own video streaming service in the country later this year.
The Indian company said the service would be available to its 1.3 billion customers, with a subscription costing around $9 a month.
Google’s announcement follows a move by Amazon India, which has also started offering its service.
The US tech giant is in talks to acquire the company.
Google said that its own service would enable the search giant to expand its reach across India, particularly in the cities that make up the nation’s second-largest economy.
“Our video and audio products will help us deliver more of our content to India,” Google India President and CEO Sundar Pichai said.
“Our goal is to be one of the leading players in the Indian market.”
He said Google will work with Indian partners to build a business model around the services.
The new service will provide a full-featured, multi-platform video and music service that will be available on Android devices.
It will also be available in a variety of countries, including India, the US, Brazil, Turkey, Germany, and Austria.
Google India had announced in August that it was working on a new Android TV app that would let users stream TV shows, movies, and other content to their smart TVs.
The service will be free and available in India for the next three years.
Google was a major player in the TV streaming business for several years, including with its Chromecast streaming media device, which the company acquired for $2.5 billion in 2015.