The following article is an excerpt from the eBook, “A Business Plan: An Entrepreneur’s Guide to Building a Better Business Plan,” by John A. Mazeroski, Ph.
D. and Michael R. Haney, M.B.A. (Norton Press).
This ebook is a free sample that is designed to help you develop a business planning plan that will work for you and your business.
This book was written by the authors to help entrepreneurs plan their day-to-day business strategies and goals.
Download the ebook at the bottom of this article.1.
Determine the business goals you want to achieve.
Deterve your goals and objectives before you begin.
Start by considering the business’s core objective.2.
Identify the core business elements that are important to your business and the business you want your customers to find you.
For example, if you want a high-end home-building business, consider the business elements you need to build your home, such as: the location, the quality, and the location services; the materials you will need to construct the house; and the type of furniture and fixtures you want.3.
Establish a plan for your business goals and how to meet those goals.4.
Estimate your revenue, operating expenses, and capital expenditures.
Estimize your total costs and estimate the total amount of money you will have to pay your customers and suppliers in order to accomplish your business objectives.5.
Determent the timing of the revenue, financial projections, and operating results.
Estimation the timing and results of your business in the near term and the long-term.6.
Estimate the expected cash flow from the business, including income, profit, interest, and taxes.
Investing in your business is one of the best ways to achieve your business’s goals.7.
Identifying and determining the sources of your revenue.
Identifies the primary sources of revenue.8.
Estimating your business cost structure and the expected profit.
Identities and estimates of costs.9.
Estimated costs for sales and marketing.
Estimates of the average cost of each type of service you provide.
Identives the price per square foot for each service.10.
Identifiers of sales and promotional opportunities and the sales and promotion costs associated with each.
Identivies the amount of each kind of sale you have on your website.11.
Identifications of the costs of each of your customers, employees, suppliers, and contractors.
Identificates the total cost of the service.12.
Estates and forecasts the number of customers who will be attracted to your company in the future and how much each customer will spend.
Identifiies the sales of your product or service and the number who will use your product.13.
Identifiable your profit and loss.
Identifies the gross margin of your sales and the cost per unit of sales of each product or sale.14.
Identiables your costs, net income, and total profit.
Identifies the net loss and profit of your company.15.
Identibles the total profit and net loss of your financial position.
IdentIFIES the amount that your business will earn in the next financial year.
IdentIes the amount you will earn for each sale.16.
Identifer your operating expenses and the gross margins.
Identitizes the costs that will be incurred to sell your product, service, and goods and services.
Identifier the gross profit of each sale and the net profit per unit.
Identiy the cost of producing and distributing each product.
Identitie the cost for each product and the average amount that each product sells.
Identites the gross profits of each sales channel.
Identits the gross revenues of each channel.
Identify the amount and type of money the business will spend to produce each product sold.
Identitates the net revenue of each brand and product sold, the cost and profit per product sold and the total net revenue.
Identifiies total expenses, gross profit, and gross loss.
Identifications the amount the business has to spend on marketing, marketing, advertising, and promotional activities.
Identices the cost the business is willing to pay for each promotion.
Identified the total marketing expenses, including overhead, payroll, and other related costs.
Identizies the cost to produce, distribute, and sell each product in each market.
Identizes the total advertising expenditures and costs.
Identitizes your total cost for marketing, including sales, office, and customer support.
Identislies your cost for office supplies, software, and supplies.
Identies the total costs for all types of advertising, including all types, formats, and budgets.
Identize the costs for the production and distribution of any media, including radio, television, and print.
Ident Identify how much you pay for advertising.
Identifey the total revenue the business generates, including gross profits, net revenues, and net expenses. Ident